Seeing Race? Whites Go Out of Their Way to Avoid Talking About Race
From an American Psychological Association Press Release. An interesting study, though they don’t really discuss how/why it is that “colorblindness” is not a productive strategy for addressing racial inequality.
White people—including children as young as 10—may avoid talking about race so as not to appear prejudiced, according to new research. But that approach often backfires as blacks tend to view this “colorblind” approach as evidence of prejudice, especially when race is clearly relevant.
These results are from two separate sets of experiments led by researchers from Tufts University and Harvard Business School…..
“Efforts to talk about race are fraught with the potential for misunderstandings,” said the studies’ lead author, Evan Apfelbaum, a PhD candidate at Tufts University. “One way that whites try to appear unbiased is to avoid talking about race altogether, a tendency we refer to as strategic colorblindness.”
In one study, 101 white undergraduate students were paired with either a white or black female partner who pretended to be another participant. The pairs were presented with 30 photographs of faces that varied in race, gender and background color. Each white participant’s objective was to guess which of the photographs the partner was holding by asking as few yes-or-no questions as possible.
Even though asking about the race of the person in the photograph was a sound strategy for completing the task, white participants were far less likely to do so with a black versus a white partner. Moreover, when the black partner was the first one to have a turn asking questions, whether she mentioned race had a dramatic effect. White participants whose black partner asked about race mentioned race on their own turn 95 percent of the time. When the black partner never asked about race, white participants only did so 10 percent of the time.
“There was clear evidence the white participants’ behavior was influenced by the precedent set by their partner, but especially when that partner was black,” said Samuel Sommers, assistant professor at Tufts and co-author of both papers. “Whites are strategically avoiding the topic of race because they’re worried that they’ll look bad if they admit they notice it in other people.”

1 comment
Hi there,
Thanks for this interesting link! You may already know about this… there is an excellent book that talks about why the “color blind and power evasive discursive repertoires” for understanding (or not understanding) racial difference are not effective, but in fact maintain racism and racist institutions. It is the work of Ruth Frankenberg (UC Davis), titled _White Women, Race Matters: The Social Construction of Whiteness_ (1993). I have used it elsewhere in my undergraduate teaching on white privilege, gender, and racial performativity and have found that it explains this topic quite clearly. It appears that this new study simply reinforces one part of her argument (16 years later) without thoroughly analyzing the conclusions drawn by Frankenberg (perhaps isn’t even aware of her work… although the language is similar in places). Thanks so much for posting this link and have a great summer!
-Shannon
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